https://www.menuscientist.co.uk/blog daily 0.75 2022-09-06 https://www.menuscientist.co.uk/blog/podcast-supersonic-with-mark-mcculloch monthly 0.5 2022-09-06 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1869c4ed-d2b6-4599-9f72-76b5a1015255/1649790460887.jpeg Blog - PODCAST | SUPERSONIC with Mark McCulloch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.menuscientist.co.uk/blog/podcast-pulse-survey-insights-2022-calories monthly 0.5 2022-09-06 https://www.menuscientist.co.uk/blog/article-rmi-2022 monthly 0.5 2022-01-24 https://www.menuscientist.co.uk/blog/speaker-restaurant-marketer-amp-innovator-2022 monthly 0.5 2021-11-01 https://www.menuscientist.co.uk/blog/why-we-still-want-printed-menus monthly 0.5 2021-10-21 https://www.menuscientist.co.uk/blog/speaker-restaurant-association-of-ireland-dublin-cfj28-rk2fy monthly 0.5 2021-09-27 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632759028916-N14CF1VIEWF1GMVRZDC1/Blog_Judge_Purple.jpg Blog - JUDGE | RMI 30 under 30 Awards, 2020 - RMI 30 Under 30, 2020 Claire Scullion was asked to interview the candidates for the RMI 30 under 30 awards in 2020. The quality of the candidates was very high and it’s so exciting to see the fresh crop of hospitality marketeers breaking new ground and bringing some great ideas to the industry. https://www.menuscientist.co.uk/blog/speaker-restaurant-association-of-ireland-dublin-cfj28-4yeym monthly 0.5 2021-10-22 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632748141412-CKJQ8OVT3B1QLELV52IC/Blog_Speaker_Blue_Green.jpg Blog - SPEAKER | HospoLive, Facebook TV Channel - HospoLive During the initial lockdown, HospoLive was created for those working in the hospitality industry as a way of connecting, upskilling & inspiring hospitality workers during coronavirus isolation. The channel attracted thousands of followers and was a hugely successful platform, and has since won industry awards for innovation and collaboration. Claire was asked to host a live segment on the channel on Menu Science which received a fantastic response. you can still watch the session today! https://www.menuscientist.co.uk/blog/speaker-restaurant-association-of-ireland-dublin-cfj28 monthly 0.5 2021-09-27 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632746502533-ZO3UGG34KH8E4QF0AI8M/Claire_Red.jpg Blog - SPEAKER | Restaurant Marketer & Innovator European Summit, London - RMI 2-day European Summit Claire Scullion was honoured to be asked to speak at this prestigious event on the subject of Menu Science. https://www.menuscientist.co.uk/blog/debt-hxl9f monthly 0.5 2021-09-22 https://www.menuscientist.co.uk/blog/speaker-restaurant-association-of-ireland-dublin monthly 0.5 2021-09-27 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632748432350-SMY4CBUYFONO952W0OW3/Blog_Speaker_Restaurant_association_Blue.jpg Blog - SPEAKER | Restaurant Association of Ireland, Dublin - Half-day Workshop Alongside a selection of industry experts, Claire Scullion presented a Menu Science Masterclass for hospitality industry guests. https://www.menuscientist.co.uk/blog/estate-planning-3354t monthly 0.5 2021-09-27 https://www.menuscientist.co.uk/about-us daily 0.75 2022-04-07 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631816274117-GWQDEI9MT4P63LGUAZNA/Laughing-girl-menu.jpg About Us - Science meets art The term ‘menu’ covers a range of different means of communicating your food and drink offering to your customer. This could be a printed menu handed to the guest on arrival, an order and pay at table menu, a printed or digital menu board, a drive-through menu or a website menu. Each of these menus have different customer interaction dynamics and these factors should be taken into consideration when creating the perfect menu. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631816923456-ADO0RXP5X6TYIGVI1JX8/Claire_Blue.jpg About Us - Meet the Menu Scientist Claire Scullion heads up the Menu Scientist team and brings their range of skills sets together from research, design, creative, project management and collaboration. “I began looking in greater detail at the art of menu science in 2012 while working with Whitbread’s restaurants. Realising it was possible to make a tangible difference to the profitability of a menu based purely on its design, began a love of behavioural science and striving to understand the way consumers navigate their restaurant journey. The menu plays a significant role in this journey and not only do the restaurants see the obvious benefits, but customers also receive a better overall experience when more time and thought is afforded to the menu. I work with a very talented team and together we get great results for our clients.” https://www.menuscientist.co.uk/home daily 1.0 2024-05-30 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631813816058-7LKC09LSZKGAXK9G4KIU/Services_Eye_Tracking_BlueOrange.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632148850965-DUZ43Z0TXLGUE63OQ89K/Consulation.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632148874996-J9PNZC0BUKZGQGYA8465/Design-services.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632148900625-CE26X0ZF5JU8DNSP6VHQ/Project-Management.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632741755488-SQL653TC62TL3HITCAR9/Small_Independant_Blue.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632741945102-TQXCCZ7HU00Y8K64HH01/Large_Restaurants_Red.jpg Home https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1869c4ed-d2b6-4599-9f72-76b5a1015255/1649790460887.jpeg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/0d3d6060-269e-47f9-8808-1ff6f396d691/1280px-Vapiano_201x_logo.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631897138269-J9TFZG8QVN9QH0X1NLXH/Camino+Logo_Black.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631810637766-RF98391VWEM5REDOGNJO/HR_MasterLogo.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/367ece80-e76d-4a24-8055-8e1a023da855/farzi-cafe-logo_.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/4debb8d8-5cfc-453c-91c5-e71b848a5d1c/tashas_primarylogo_teal_-logo-full-colour-rgb+%281%29.jpg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1d24d87b-837d-4af6-8398-e95bcd3c6310/bl_logo_black_0.jpeg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/5c33455c-66c5-4de3-8968-ffe529cb9c61/mcmullen.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631810586485-34ZI8ABQGIK04H2OYVNG/PUNCH-PubS-Co-final-copper-version.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631896705105-RN8K80E7DNMA0UCEL242/Tiptree-tearooms.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/231c1f47-3ee9-430b-bc84-7439a520467b/Four-Seasons-Logo.jpeg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/00303332-219f-4836-a9f6-cae706fc093d/images.jpg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631897168831-2MTM4ZT7KCYDYZZ0IV2V/Big-Chill.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/75dc01af-c5f0-4c20-95ec-26330e8e841b/Fairmont_Logo.svg.jpg https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631897065732-CZ7B5C6V45ZLXEBQJE1G/Deep-blue-logo.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/db3ce0c5-098a-433e-a618-7de8d906f464/Good-Food-Market-logo-lockup+%281%29.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/63e133c7-5090-4805-a706-137de0a31777/Travelodge.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/756b506b-2e9e-4633-a4c2-0ff5b0b2d2c3/Signature-Group-Logo-Transparent.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/5529968a-6d4e-4a46-b091-5e17176cb6c7/NFM_Logos_Doordash_Viaggio_440x230_2022.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/76eeb463-83bb-4986-bcad-194a96eac165/revolucion-de-cuba-logo-vector.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/7a3da207-9761-4d8c-b567-b6fb442c9040/kindpng_673900.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/b65b4220-79bb-4065-b2db-61d8a2f82650/1280px-Co%CC%82te_logo.png https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631634172841-L2857VSTM4BHAKXRU5VS/Scientific-Diagram.jpg Home - What makes it science? Our process is based on the basic principals of scientific research. We take real customer data, behavioural traits and sector experience & understanding to create something which can be tested, analysed and reviewed. Our technique achieves real improvements for both customers and operators, in journey experience and menu performance. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631781686226-NRNOGXRTDXU1O2DPSOAX/Claire_Purple.jpg Home - “Your menu is a highly powerful and influential tool, do not underestimate its impact!” Claire Scullion https://www.menuscientist.co.uk/contact-us daily 0.75 2026-02-03 https://www.menuscientist.co.uk/our-services daily 0.75 2021-09-28 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632146848485-IYUEEVSKBAJ3C16IIH7E/Consulation.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1631813343577-ZO7H1NS31AY1U339EZZL/Services_Eye_Tracking_BlueOrange.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632148874996-J9PNZC0BUKZGQGYA8465/Design-services.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/1632148900625-CE26X0ZF5JU8DNSP6VHQ/Project-Management.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.menuscientist.co.uk/calorie-labeling daily 0.75 2022-04-07 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/6e8940db-afa3-4c46-be17-eea1cecc5237/Featured-CalorieLegislation.jpeg Calorie Labelling - Understanding the legislation. If you’re struggling to make heads or tails of the government guidelines and let’s face it, who doesn’t? Fourth have a comprehensive white paper, which lays out the facts and the need-to-know info in a nicely digestible format. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/4bf45a9a-6174-4c14-b309-533405536aa0/iStock-1349540181.jpg Calorie Labelling - Customer might not see this coming... be transparent. You may have been preparing for calorie labelling for a while, but this legislation was published back in May 2021, so anyone who was paying attention to it (probably not many, bearing in mind there were lots of other BIG things going on in the world at this point), by now they have likely forgotten. Also, for customers there will be a certain level of confusion due to the fact that not every venue they visit will need to participate. For these reasons, it will be important to communicate to you guests that there has been a change, and they will be seeing the calorie content for each dish on the menu from now on. Communicate this in whichever way suits your customers best, this could be on social media, upon booking, via email, through the host or with in-restaurant POS. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/6072727a-9ecc-4362-99cc-5e5bddf39f32/iStock-875477922.jpg Calorie Labelling - Educate your team. Make sure, before introducing the new menu, your guest-facing and social media team have all the right information. They will probably face some difficult questions if they are not armed with the correct answers. Also bear in mind, your team may well be questioned by some nutritional whizz-kids who have a strong opinions on calorie counting and its value when it comes to nutritional balanced diets. Make sure your team are prepared for this scenario too, they will thank you for it! Be prepared for a period of adjustment for your team and your guests. https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/d5a3c30a-2f37-46c7-b967-7c45394b8694/iStock-621598372.jpg Calorie Labelling - Provide menus without the calories. The Government Guidelines do advise providing a menu without the calorie content for any guests who specifically asks for it. I would strongly recommend taking this advice! This advice was added to the rules to protect anyone who has experienced or is experiencing food and diet mental health issues. There are estimated to be in the region of 1.25 million people in the UK with an eating disorder, it’s highly likely you will need a calorie free menu at some point in the future. For more information regarding the impact calories may have on restaurant menus… https://www.menuscientist.co.uk/privacy-policy daily 0.75 2023-07-26 https://images.squarespace-cdn.com/content/v1/6139f3f5c683ec6833f8ef62/86dd1a8d-bf2b-45aa-8eb5-9218e1b8653a/iStock-1204047556.jpg